Javier A. López Matos
Founder & Marketing Director – JL Marketing Firm
Javier A. López Matos is the founder and driving force behind JL Marketing Firm, a Puerto Rico-based digital marketing agency established in 2000. With over 25 years of experience, Javier has witnessed the evolution of marketing from the early days of print and email to the era of Artificial Intelligence and data-driven strategy.
A visionary entrepreneur and father of four, Javier blends business insight with creativity and innovation. Over the years, he has led marketing initiatives for clients in construction, tourism, hospitality, real estate, and retail across Puerto Rico and the Caribbean.
A professional photographer and videographer, Javier is also a co-producer of major nautical and lifestyle events throughout the Caribbean. His creative approach is rooted in authentic storytelling — crafting content that captures
emotion, builds trust, and converts audiences into loyal clients. “People don’t just buy products,” he says, “they connect with stories and experiences.”
At JL Marketing, personal service is the foundation of every client relationship. Javier leads a talented team of graphic designers, web developers, an account executive, and data analysts who form the agency’s backbone — combining creativity, strategy, and technology to deliver
measurable results.
Always ahead of the curve, Javier integrates Artificial Intelligence tools like AEO (Answer Engine Optimization), AI-driven content creation, and predictive analytics to help brands grow smarter and faster.
After more than two decades of innovation, Javier continues to inspire and lead — helping every client tell their story and stand out in today’s dynamic digital world.
Joaquin López Cámara
Financial Consultant, Co-Founder & Senior Business Advisor Joaquin López Cámara is a master in entrepreneurship and a true business visionary. His first venture was introducing video rental stores to Puerto
Rico as the founder of Televideo, the island’s first video store franchise. In the early 1990s, Joaquin took charge of the Matos family thoroughbred farm, Potrero Matos, in Guayama, where he achieved great success as a farmer and horse breeder. Building on his entrepreneurial drive, he later conceptualized and developed El Legado Golf Resort, followed by his instrumental role in the creation of Royal Isabela Golf Resort in Isabela, Puerto Rico. Today, Joaquin serves as the Consigliere and Co-Founder of
JL Marketing Firm, offering strategic insight, financial guidance, and visionary leadership to the firm and its clients.
Alejandro López
Creative art director – JL Marketing Firm
Founder & Marketing Director – JL Marketing Firm”A Lover of the Visual Arts and Concept Creator in the advertising industry, I am driven by the mission of purposeful storytelling. My expertise lies in developing and executing innovative digital content, memorable campaigns, and
impactful branding strategies. I follow a simple design philosophy: the sweet spot where intensity meets clarity. This approach ensures a visual output that transcends the message, sharpens the user experience (UX), and maximizes interest and engagement.”
Ricardo Escalente
Webmaster & Digital Development Consultant – JL Marketing Firm
Ricardo Escalente is a seasoned webmaster, web administrator, and digital consultant with more than 15 years of experience in website development, design, and layout. For over five years, Ricardo has been an essential part of JL Marketing Firm, contributing his expertise to the
agency’s continued growth and innovation in the digital space.
Throughout his career, he has collaborated with companies, public institutions, and clients across Puerto Rico and internationally, delivering comprehensive digital solutions that combine technology, strategy, and creativity.
At JL Marketing Firm, Ricardo specializes in the creation, optimization, and management of WordPress and Elementor-based websites, ensuring each project is technically solid, visually engaging, and results-oriented. His approach focuses on building websites that not
only look great but also drive visibility, positioning, and lead generation for every client.
Ricardo also leads the agency’s AI integration efforts, implementing advanced Artificial Intelligence tools such as Answer Engine Optimization (AEO), AI-powered content development, and automated SEO and analytics systems. His expertise in leveraging AI technologies enhances
performance, efficiency, and competitiveness in the ever-evolving digital landscape.
Known for his personalized and detail-oriented approach, Ricardo adapts each project to the specific goals and identity of every brand. His commitment to efficiency, performance, and user experience ensures that every website meets the highest standards of quality and usability.
Gabriel Figueroa
Senior Programmer & Digital Intelligence Developer
Gabriel Figueroa is a full-stack developer and digital innovator who brings precision, performance, and forward-thinking technology to every
project. Specializing in Laravel, Backpack, and WordPress, he builds pixel-perfect, production-ready platforms backed by scalable architecture and clean databases. Beyond development, Gabriel integrates CI/CD automation, AWS/Lightsail DevOps, SEO, analytics, and
multilingual systems — ensuring every site is fast, intelligent, and results-driven.
As a key member of JL Marketing Firm’s Digital Intelligence team, Gabriel leverages modern automation and cutting-edge AI tools to transform data into strategy, innovation into growth, and technology into measurable ROI for our clients.
